1. Who is responsible for your data
The controller of your personal data under the EU General Data Protection Regulation (GDPR) is:
- Mockupie.com s.r.o.
- Registered office: Vlastenecké Námestie 7, 851 01 Slovakia
- Company ID (IČO): 53726570
- Tax ID (DIČ): 2121481659
- VAT ID (IČ DPH): SK2121481659
- Email: hello@mockupie.com
We process only the minimum data needed to run the Website. We do not sell personal data and we do not use automated decision-making or profiling with legal effects.
2. What data we process and why
You can browse the Website without creating an account or giving us your name.
| Data | Purpose | Legal basis (GDPR) |
|---|---|---|
| Technical data on every visit: IP address, browser, device, pages visited, referring page, time of visit | Running and securing the Website, preventing abuse | Legitimate interest, Art. 6(1)(f) |
| Analytics data via Google Analytics (Site Kit by Google): pages viewed, time on site, approximate location, device type, pseudonymous identifiers | Understanding how the Website is used and improving it | Consent, Art. 6(1)(a) |
| Advertising data via Google Ads: ad clicks, visits after a click, conversions, cookie identifiers | Measuring and improving our ad campaigns | Consent, Art. 6(1)(a) |
| Affiliate click data: the fact that you clicked an affiliate link, time, referring page | Attributing purchases to us so the seller can pay our commission | Legitimate interest, Art. 6(1)(f) |
| Comments: name, email, website (optional), comment text, IP address, time; your email may be checked against Gravatar and the comment screened by Akismet | Publishing your comment, showing your avatar, filtering spam | Consent when you submit; legitimate interest for spam filtering |
| Emails you send us: name, email address, message | Answering your request | Legitimate interest, Art. 6(1)(f) |
From affiliate networks we receive only aggregated reports (clicks, sales, commissions). We never receive your name, address or payment details from your purchases.
3. Cookies
We use analytics and advertising cookies only after you give consent in the cookie banner. You can change or withdraw your consent at any time via the “Cookie settings” link in the footer, or delete cookies in your browser.
| Category | Examples | Purpose | Consent needed |
|---|---|---|---|
| Necessary | Consent preferences, security, comment form (remembers your name if you choose) | Basic functioning of the Website | No |
| Analytics | Google Analytics (_ga, ga*), stored up to 2 years | Visit statistics | Yes |
| Advertising | Google Ads (_gcl_au), stored up to 90 days | Measuring ad conversions | Yes |
| Affiliate | Set by the affiliate network or seller on their own domain after you click a link | Attributing your purchase to the Website | Governed by the third party’s own cookie notice |
4. Who receives your data
| Recipient | Role | Service |
|---|---|---|
| Automattic (WordPress.com, Jetpack, Akismet, Gravatar) | Processor | Hosting, comments, spam filtering, avatars |
| Google (Google Ireland Ltd. / Google LLC) | Processor, or independent controller for its own purposes | Google Analytics, Google Ads, Site Kit |
| CJ Affiliate and other affiliate networks | Independent controller | Tracking affiliate clicks and sales |
| Sellers and marketplaces you visit (e.g. Creative Market) | Independent controller | Everything that happens on their site, including your purchase |
| Public authorities | Independent controller | Only where we are legally required |
Some of these providers process data outside the European Economic Area, mainly in the USA. Such transfers rely on the EU–US Data Privacy Framework where the recipient is certified, or on the European Commission’s Standard Contractual Clauses.
Third-party controllers process your data under their own privacy policies, which we recommend you read.
5. How long we keep it
| Data | Retention |
|---|---|
| Technical data and server logs | As set by our hosting provider, only as long as needed for security |
| Google Analytics data | 14 months |
| Google Ads data | As set in Google Ads, up to 540 days |
| Comments | While the comment is published, or until you ask us to delete it |
| Emails | Up to 2 years after our last contact, unless the law requires longer |
When the period ends, we delete or anonymise the data.
6. Your rights
Under the GDPR you have the right to:
- access the personal data we hold about you
- have inaccurate data corrected
- have your data erased
- restrict processing
- data portability
- object to processing based on legitimate interest
- withdraw your consent at any time, without affecting processing done before the withdrawal
To use any of these rights, email us at hello@mockupie.com. We will reply within one month.
You also have the right to lodge a complaint with a supervisory authority. In Slovakia this is the Office for Personal Data Protection of the Slovak Republic (Úrad na ochranu osobných údajov SR), Hraničná 12, 820 07 Bratislava 27, dataprotection.gov.sk.
7. Children, changes and contact
The Website is not directed at children under 16, and we do not knowingly collect their personal data.
We may update this Privacy Policy when our services or the law change. The current version is always published on this page with its effective date.
Questions about your data: hello@mockupie.com